Alliance Data has signed a multi-year agreement to provide private label credit card services for leading regional retailer Gardner-White Furniture Inc. Headquartered in Warren, Michigan, Gardner-White is a top 100 U.S. multi-channel furniture retailer of high-quality, affordable home furnishings. Gardner-White sells merchandise through its website and six retail locations in Michigan, with a seventh location opening later this summer.

Alliance Data will provide private label credit card services including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services for Gardner-White. Alliance Data’s platform will also seamlessly integrate with Gardner-White’s inventory management system, which tracks in real time all merchandise inventory, delivery, and purchases, including purchases made with the Gardner-White private label credit card.

“We continually strive to enhance the experience of our customers across all channels at Gardner-White stores or through our website,” says Barbara Tronstein, Vice-President of Gardner-White Furniture. “Alliance Data’s marketing expertise and flexibility makes them the perfect partner. Finance-based promotions are a critical component of our marketing strategy. Alliance Data’s offering allows merchants to customize their program. Equally important, they think like a retailer and understand the need to satisfy the consumer, and to drive sales.”

“We are pleased to be partnering with Gardner-White to help them grow their business through our fully integrated private label credit card program,” says Ivan Szeftel, President of Retail Services for Alliance Data. “Alliance Data has extensive experience in the retail industry and furniture vertical in particular. Our critical contributions to this partnership include a deep understanding of consumer purchase behavior; progressive credit and marketing programs that augment Gardner-White’s marketing and sales strategies; and finally, our ability to harness these tools and expertise to help Gardner-White attract and retain loyal, profitable customers.”

Source: Alliance Data Systems Corporation

This entry was posted on Friday, June 1st, 2007 at 9:03 am and is filed under Furniture. Tags: Alliance, credit card services, finance, Ford, Furniture, Furniture Inc., furniture retail, furniture retailer, Location, Michigan, Opening, Receivables, retail, retail industry, retail locations, retail services, Table, . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.