Furniture makers shake trees for staff
April 13th, 2007WITH happy families, lush landscapes and a hokey theme song, the State Government’s “Make it Happen” ads have been busy selling the idea of Melburnians moving to regional Victoria since its launch in 2003.
Packing up and making the tree change might be the right move for some people, but for Jimmy Possum, the furniture maker from Bendigo, it’s vital for attracting skilled labour.
The company has taken to advertising for tree-changers on its website: “Think ‘Tree Change’ … Think Wood … Think Possum … THINK … Jimmy Possum!” starts the sales pitch. Read more »







