Furniture Buying Index Up 1 Point
The Furniture Buying Index increased by one point this month to a reading of 81. This Index shows that consumers are looking for, but not finding new items.
Britt Beemer, Chairman of Americaâ€™s Research Group, said, â€œlack of new items is causing interest in buying not to grow at this time.â€
Beemer added, â€œconsumers are not seeing much new in stores or in advertising which is why the Furniture Buying Index has made virtually no movement.â€
The Furniture Buying Index is compiled each month by America’s Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index’s mark signifies what percent of the benchmark 80% actually have a particular item in mind.
April 2005 index = 89
April 2006 index = 76
April 2007 index = 81
12 month low = 73
12 month high = 83
Britt Beemer is chairman of America’s Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.
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